We collect several types of information on our Site. We collect “Personal Information”, which generally speaking is information that can be used to identify you individually, such as your name and address. We also collect “Aggregate Information”, which is information about use of our site, such as pages visited on our Site. The information we collect depends on what services you use on our Site. The following is a more detailed explanation of these types of information as well as when and how we collect and use it.
Registration and Transactional Data. When you register on our Site, we may collect various kinds of Personal Information including your name, e-mail address, home address, and home phone number. We also collect and store access information related to your account including Member name and user password.
Registration Directly with Pisces Pet Emporium. When you register with us on the Site, you are required to submit an e-mail address (which is your User ID for the Site) and password. Additional information may be included in your registration profile such as name, address and billing information.
We may collect information that identifies you personally when you submit comments, questions or suggestions to Pisces Pet Emporium.
Except as disclosed in this statement, we do not sell or disclose information that identifies our guests personally or makes it possible for other parties to contact them directly without our guests’ consent. We may use, sell, disclose, or otherwise dispose of Personal Information we collect in the following circumstances:
Internal Analysis and Promotions. We may use information about you for our own internal statistical, design, operational purposes such as to estimate our audience size; measure aggregate traffic patterns; and understand demographic, customer interest, purchasing and other trends among our guests and customers. We may also use your Personal Information for the marketing and/or promotion of our products or services. We may outsource all of these tasks to third parties on a confidential basis. If you do not want to receive promotional materials from us or third parties, you may update your preference settings in Member’s Area of website.
We may disclose personal information: (a) to conform with the law, respond to claims or comply with legal process served on Pisces Pet Emporium (e.g., a lawful subpoena, warrant or court order); (b) to enforce or apply our policies or agreements (including to initiate, render, bill, and collect for amounts owed to us); (c) to protect and defend our or our user’s rights or property, the Site, our employees, guests or the public, including to prevent or remedy fraudulent, abusive, or unlawful use of, our Site or the Pisces Pet Emporium VIPisces Member ; or (d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Information collected through our Site is considered a trade secret of Pisces Pet Emporium. As the owner of such information, we may disclose or sell such information as an asset of the company in conjunction with the sale to a third party of our company or all or a portion of our assets.
We collect Aggregate Information about you and your use of our Site whenever you visit us online. For instance, we may collect various forms of “click stream” information such as entry and exit points for our Site (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when users request pages on our Site, our servers automatically log their IP addresses. An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web. We also use third-party software that tracks traffic directed to PiscesPet.com from affiliate Web sites and the purchases that result from this traffic. This information is aggregated and is not tied to an individual purchase. This Aggregate Information generally will not personally identify you or be correlated to you individually for external purposes. We may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all Aggregate Information, provided that, such information does not personally identify you. When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you. If we do correlate any Aggregate Information to you, such information will be treated like any other Personal Information under this statement.
We may make use of “cookies” on our Site. Cookies are small text files that are stored on a user’s computer by a Web server based on the permissions set in a user’s browser software. A cookie itself is not designed or intended to read any information from a user’s computer (other than the contents of the cookie); rather, it is an identifier used by the Web site that originally placed it on your hard drive. The actual contents of the cookie information can be retrieved by the same server to identify the computer and subsequently to customise, monitor, or regulate the use of a site based on information stored on the host server. Therefore, cookies only identify the user’s computer to the Web site that may correlate other information, including personally identifying information, with the cookie.
Our Site is a general audience site that is not designed nor intended to collect Personal Information from children under the age of 18. To respect the privacy of children, children under the age of 18 should not provide any Personal Information on this Site. We ask that parents supervise their children while online.
We use commercially reasonable efforts to store and maintain Personal Information to protect it from loss, misuse, alternation or destruction by any unauthorised party.
As noted above, we may use your e-mail address and other contact information provided to us through the Site or the Pisces Pet Emporium VIPisces program to send you promotional materials from us. If you do not want to receive such promotional information, you can change your option preferences and remove yourself from our e-mail list at any time. If you are registered with our Site, please sign-in and check the preference options on your Account Page.